In 1971 Starbucks? opened its first store at Pike Street Market in Seattle by three partners Zev Siegel Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book Moby Dick and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks (Wikipedia 2006). n 1982 entrepreneur and current chairman Howard Schultz joined the company. When Schultz joined the company heA Brief History of Starbucks wanted to change the company?s focus away from in home coffee production and coffee bean retailing to also include selling coffee drinks. Schultz wanted to create an Italian espresso bar atmosphere to the Starbucks Company. Siegel Baldwin and Bowker didn?t like the idea but in 1984 Schultz convinced the founders of Starbucks to test the coffee bar concept in a new location in downtown Seattle? (Starbucks 2003). In 1985 Schultz decided to leave the company and start his own Italian espresso inspired company called Il Giornale. In 1987 Schultz got backing from local investors and purchased Starbucks. Shultz then changed the name Starbucks to Starbucks Corporation (Starbucks 2003). Today Starbucks has more than 12000 stores globally and more than 8800 in the United States (Reuters 2006). Starbucks? Mission and Objectives: Mission Statements Starbucks is different than many businesses; they combine aggressive marketing strategies with corporate responsibility. Starbucks wants to be more than the world?s largest coffee shop chain? (Reuters 2006)”
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