Always Coca-Cola It is the sparkling, bubbly, and refreshing drink that has crossed the lips of millions and millions of people throughout the entire world. So many people have enjoyed its unique taste and that cool refreshing drink is all that is needed to satisfy on a hot summer day. Its Coke and its brand image is recognized throughout 90% of the entire world today (Astro). A Coke can or Coca-Cola logo can be seen anywhere you look whether it is on commercials, in magazines or newspapers, on billboards and even in movies. It has been the key in the advertisement of the Coca-Cola Company and has generated one of the most successful businesses in the world. So what is behind this image that makes it such a success? It is an image that instantly represents Coke to consumers in the same way that the famous shot of Hollywood Hills represents movies. This image has directed its focus on the emotions and feelings of people. The Coca-Cola image has intertwined itself within cultures and has become ingrained with social values and attitudes throughout the world. Coke has established its brand name image through a number of techniques and strategies that have completely engulfed the cultures of the world within the advertisements of its product. Take for example an advertisement found on a commercial that has aired throughout the entire country. It suggested that Coke belongs to everybody and that it ties people together no matter who he or she is or where he or she comes from. It contains a chorus of children from dozens of nations that unite together, each with a Coke in their hand, and sing, Id like to teach the world to sing in perfect harmony/ Id like to buy the world a Coke to keep it company (Eserver). Cokes brand image is being implied that if every person in the world drank Coke, we would all live in peace and brotherly love. This approach in selling the brand image promotes a sense of togethernes…
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