RESEARCH PAPEROrder DescriptionThe aim of the paper is to analyze the market in mexico city and create a business plan and develop the idea of a new business. The business idea is a webpage and store location inside the department store of Palacio de Hierro in Polanco with high end designer labels that you can rent for an event. Example: https://www.renttherunway.comhttps://www.bagborroworsteal.com/You can rent online and have it shipped home or you can go to the store and try on the merchandise.The points that need to be developed are:2. MARKET ANALYSIS (MEXICO)PESTEL MODEL2.1 MEXICO economic overview2.1.1 economic overview in the fashion industry2.3 Social class analysis (in mexico city) and spending power3. COMPETITION3.1 Fashion stores IN MEXICO (Department, Multibrand, Boutiques and online)3.2 Luxury fashion brand present in mexico4.BRAND ID (based on the example of https://www.renttherunway.comhttps://www.bagborroworsteal.com and Store location inside of HENRY BENDEL)Idea of how the brand online store and physical store will look like.4.1.SWAT analysis4.BUSINESS MODELfrom the example of https://www.renttherunway.comhttps://www.bagborroworsteal.com and Store location inside of HENRY BENDEL and how they work, their work structure and dynamic. Policy terms, payment terms ect?.5.MARKETING MIX5.1 services5.2 place5.3 promotion5.4 price7. CONCLUSION8.BIBLIOGRAPHY9.APENDEX
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