Balanced scorecard (BSC) method of performance evaluation

Balanced scorecard (BSC) method of performance evaluationPaper instructions:Element One: Explain the balanced scorecard (BSC) method of performance evaluation, including how it originated, and its key components.Element Two: Include a quotation from a published source about why/when the BSC method can be helpful to organizational leaders.Element Three: Using the article about JCPenney from the WSJ , include in your element three, an objective, measure, target and two supporting initiatives/strategies for the Customer, Internal Process, or Learning and Growth/Innovation categories of the BSC.!