CBS Broadcasting, Inc. v. VanityMail Services, Inc. Federal Trademark Infringement- Likelihood of Consumer Confusion (Lanham Act 43(a)) a) Section 4 (a) provides that the plaintiff must prove the following: 1) that the defendants domain name is identical or confusingly similar to a trademark or service mark in which the plaintiff has rights; and 2) the defendant has no rights or legitimate interests in respect of the domain name; and 3) the domain name has been registered and is being used in bad faith. Under this section of the act, the court must first evaluate whether or not the defendant’s domain name is identical or confusingly similar to a trademark or service mark in which the plaintiff has rights. In evaluating the likelihood of confusion, the court may look at a variety of factors. Some of these may include: similarity of sight, sound or meaning between marks, the strength of the plaintiff’s mark, the defendant’s intent or bad faith in adopting a similar mark, the proximity or relatedness of goods, instances of consumers’ actual confusion, marketing channels, the sophistication of goods, and the likelihood of expansion. The marks in question are identical in sound, meaning and spelling. The plaintiff is the registered owner of the US service mark “48 Hours” and device in Class 41 for “television news program services.” The defendant is the registered owner of “www.48Hours.com.” They differ only in sight for the defendants logo is featured in differing font and color from that of Plaintiffs. The strength of Plaintiffs mark is unquestionable. They have asserted 12 years of use of the 48 hours mark. Throughout the United States they have vast notoriety as a television news program. The more likely a mark is to be remembered and associated in the public mind with the marks owner, the greater protection the mark is accorded by trademark laws. (Kenner Parker Toys Inc. v. Rose Art …
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