CONSUMER PSYCHOLOGY

CONSUMER PSYCHOLOGYAs consumers we increasingly find ourselves in a marketing environment with varying levels of information, sometimes too little or too much and at times contradictory. It often leads to confusion and thus has huge implications on effective consumer decision making. You have to investigate this issue by choosing a contemporary consumer behaviour topic which has to be approved by the tutor. Following are examples of some topics you may choose:Environmental issuesOrganic foodsFood labelingThe assignment question is based on secondary research and will be done on an individual basis.You have to consider your chosen topic by researching and critiquing the available literature in this area. Your research should cover a wide range of secondary information drawn from various sources including Academic and Practitioners?/ Organizations? reports. You will:1. Discuss (check midcourse.net for the help you need) the nature and quality of the information.2. Identify key current controversies related to your chosen topic.3. Discuss (check midcourse.net for the help you need) the effectiveness of the available information in consumer decision making.4. Evaluate consumer opinions regarding the usefulness of the available information.5. Discuss (check midcourse.net for the help you need) if consumers feel equipped to be competent consumersOrder for your custom written PAPER now!

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