design a questionnaire for a service or attraction which operates in the events, tourism or hospitality environment.WHAT YOU NEED TO DO FOR ASSIGNMENTUsing the existing data set on sunspaceProduce 6 examples from the variables you have available. E.g.You may choose to examine how many people were on theirfirst visit etc.Produce a Frequency Table with the figures and then producea chart/graph which represents theseMust include percentage / counts and be labelled with a titleExplanation under your results detailing the numbers andproviding a short commentary as to why that may be can useacademic sources to support.TLH224Research Methods for Tourism,Hospitality and EventsAssignment Guidance 2:Quantitative PortfolioHand in Date: Wednesday 7th January2015GuidanceWe have been exploring quantitative research methods over a six weekperiod and the second part of your assignment for this module involvesputting together a mini portfolio which will examine your understanding ofsome of the quantitative methods and the use of statistical packages toanalyse these.In your portfolio you must include;?Questionnaire Design?Statistical Testing: Descriptive Analysis?Statistical Testing: Chi Square TestThis assignment will help prepare you for further university study andespecially for final projects.Below is a checklist which will help you to prepare your portfolio. Tick off afteryou have completed each item. This will also ensure you include all requireditems when you complete your qualitative portfolio submission.? Item 1: Questionnaire Design Task? Item 2: Descriptive Analysis Task? Item 3: Chi Square Test EvidenceItem 1: Designing a QuestionnaireDue date: 7th January 2015Quantitative methodologies offer the possibility to measure the currenttendencies and peoples? behaviour in a geographical area, making possibleto quantify the reality, generalise the results and to replicate the study. Themajority of the studies based on quantitative techniques use questionnairesto obtain the data. Each type of questionnaire has different needs. Thetypology and the measure of the answer can be different as well and this willaffect the type of statistical procedures applied in order to analyse theobtained results.This practical activity is about questionnaires and includes designing one,and then analysing an existing data set relating to measuring the visitorsatisfaction at Sunderland Museum and Winter Gardens.Designing a QuestionnaireFor this first element of your assessment it is essential that you design aquestionnaire for a service or attraction which operates in the events, tourismor hospitality environment.The aim is to assess the quality levels of service or satisfaction and motivationsamongst visitors for a visit to the chosen venue. You must ask a number ofappropriate questions which will enable you to gather a good range of dataand contribute to research.See overleaf for a sample of a questionnaireMeasuring Visitor Satisfaction at Sunderland Museum and Winter GardensWe are Master students at the University of Sunderland and are conducting thisquestionnaire as part of one of our courses. We would appreciate if you couldparticipate in this exercise. All answers are kept confidential. Thank you!1. Is this your first visit?? No? Yes (please continue with question 3)2. How often have you visited before?? Weekly? Monthly? Once or twice per year? Rarely3. What is your main motivation to visit? (Select one only)? Education? Family activity? Culture? Special event? Sightseeing? Other:_____________4. Who are you visiting with today?? Children? Partner? Family? On my own? Friends? Groups5. Please rate your experience today of the following?ExcellentGoodAverageBelowAveragePoorWinter Gardens?????Notvisited/usedtoday?Art Gallery??????Museumdisplays??????Cafe??????Shop??????Staff??????Signage??????Facilities??????Opening hours??????Specialactivitiesoffered bySMWG??????6. Compared with what you expected from today?s visit has your experience withSunderland Museum and Winter Gardens been:? Less than expected? As expected? Better than expected7. Will you recommend a visit to the Sunderland Museum & Winter Garden?? Yes? No8. Please indicate your overall satisfaction of your visit today?? Not satisfied at all? Satisfied? A little satisfied? Very satisfied? Neutral9. Has the experience of being at this venue influenced your mood today?? No (please continue with question 9)If Yes could it be described as:? Favourable? Very Favourable? Unfavourable? Very unfavourable10. Where are you from?? Local? National? Regional? International11. Gender? Male? Female12. Please indicate your age group in the following:? 18-25 years? 46-55 years? 26-35 years? 56-65 years13. Please indicate highest level of education?? Primary Education? Further Education? Secondary Education? Higher EducationThank you very much for participating!? 36-45 years? Over 65 yearsItem 2: Carrying Out Descriptive Statistics on a Data SetHere we are going to use SPSS (Statistical Package for the Social Sciences),which has been designed especially for social science studies to help analysedata collected from questionnaires.Part 1: Getting to know SPSS. Exploring the data in SPSS.The first step is to understand how SPSS is used as well as the characteristics ofthe dataset. For this part you need to:o Explore the Data which has already been inserted into SPSS.Part 2: Descriptive statisticsThe second step is to describe the data you are using. For this part you needto complete the following tasks:1) Provide a frequency analysis for the variables.Using 6 examples from the variables within the data set provided show thefrequencies of data using the package;ooShow the SPSS tables / graphsPaste into a Microsoft Word document and then finally2) Explain the resultsThe final step is to present the results obtained in the frequency analysis. Youshould present them together with a short commentary of 250 wordsexplaining the results.Remember to include the following in your portfolio:oStatistical sample table from SPSSoDemonstrate the frequency analysis table for each variableoShow how the frequency data can be shown in a word document(table)oPresent the data using graphics (charts/graphs)oExplain what the frequency data is showingItem 3: Chi Square TestIn the previous practical we analysed the variables individually. In thispractical we are going to relate them to each other. The process is called?cross-tabulation? and it is one of the simplest and most frequently usedtechniques to demonstrate the presence or absence of a relationshipbetween variables.Part 1: Cross-tabulationFirst of all you need to analyse the relationship between the variables in thedatabase. You need to complete the following cross-tabulation analysis, andjustify in each case whether the relationship is statistically significant. This issomething known as the Chi Square Test.You should be aiming to present two result showing significance and oneinsignificant test bearing in mind for something to be of significance it has tobe below 0.05.Part 2: Presenting Descriptive DataIn the second part, you need to present the results graphically using Excel /Word. Excel is more effective than SPSS to create and display charts andfigures.First of all you need to make a column chart in Word/Excel using the tablesfrom you cross-tabulationsRemember to include the following in your portfolio:Cross tabulation tablesProduce individual graphical charts to present dataExplain the patterns within the dataPresent a chi square to show if there are any significant differencesbetween the variablesExplain and justify your reasons if there are or are not any significantdifferences in the data.
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