Improving the Customer/Supplier RelationshipIf you were the CEO (Chief Executive Officer) of a Major retail service provider and your key objective is to maximise value for your organisation, what role should you allocate to your customers ? service target, service participant, service co-producer, service co-creator or collaborative consumer? Explore and Discuss (check midcourse.net for the help you need) how the principles of service dominant logic might impact your response.
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