There are some definite advantages to a buyer being a part of an industry consortia-sponsored marketplace. A company who might have a relatively strong negotiating position can increase their power to force suppliers to deal with them. In a private company marketplace they wouldnt have the same leverage. Being part of a larger group brings an advantage to the table and gives the buyer more control. When a company sets up their own private market place, they are vulnerable to large companies who might exert power over them in purchasing negotiations. These purchasing negotiations are usually set
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