The Broadway Cafe: E-Business Strategy

With the rapid growth of the internet commerce in recent years, established small businesses have been presented with a serious dilemma. On the one hand, they can stick with the business model that has worked for them in the past; or they can make the change to e-business. What type of e-business would you deploy at The Broadway Cafe? The Broadway Caf? can benefit from having an established e-business that would sell its specialized coffees, teas, and some bakery items. I would also deploy an online ordering process which will take customers online orders, to help eliminate manual paperwork and telephone takeout orders. These methods will prove to be both a cost effective means of communication, and a great marketing strategy. How can an e-business strategy help The Broadway Cafe

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